Are 3D films a thing of the past?
To continue to keep attendance at the theaters, 4DX is sweeping the globe. In the US it's only in Los Angeles at it's REGAL THEATER; however, around the world the 4DX experience is becoming more popular.
You are forbidden to eat during shaking and are NEVER allowed to bring a hot beverage.
With only the best technologies, 4DX motion chairs are equipped with three base movements of heave (move up and down), pitch (move left and right), and roll (tilt backward and forward) which can create an endless expanse of possible combinations to mimic such actions as flying and driving. The skilled team of 4DX editors, "i-Studio", are experts in maximizing the feeling of immersion within every movie without overstepping comfort bounds.
Effects simulated in a 4D film may include rain, wind, strobe lights, and vibration.
Common chair effects include air jets, water sprays, and leg and back ticklers.
Additionally, effects may include smoke, rain, lightning, air bubbles, and special smells (for example, fireworks smells at the London Eye's Experience, and gassy smells when a stinkbug sprays it in It's Tough to Be a Bug).
This reminds me of a time where television threatened movie sales & all sorts of gimmicks were created as well: cinamescope, cinerama and even the feeling of you being electro shocked.
In Vincent Price's "The Tingler" , director William Castle made some movie theaters offer electric shocks (yes, Castle had actually wired some of the seats!).
Being a disciple of Castle, John Waters in 1981 hyped his film "POLYESTER" with Odorama", whereby viewers could smell what they saw on screen through scratch and sniff cards.
Is 4DX hype or here to stay?
I think there's a place for it. Thank god most movies to my liking only make me shake inside where my heart lives.
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